Primark Eyes Middle East Expansion with New Alshaya Group Partnership

Exciting news for fashion lovers in the Middle East.

Alshaya Group, a leading retail franchise operator, has announced a new strategic partnership with Primark, the iconic international fashion retailer. This collaboration could soon see the much-loved brand opening its doors in the GCC, offering shoppers across the region access to its trendy, affordable styles.

For years, GCC fashionistas have been eagerly awaiting Primark’s arrival, and it seems their wishes are finally being answered. Known for its unbeatable value and stylish collections, Primark has been a staple in Europe’s fashion landscape for over 55 years, boasting over 450 stores across 17 countries.

John Hadden, CEO of Alshaya Group, expressed his excitement about the partnership: “We are incredibly proud to partner with Primark and explore opportunities to bring their stores to the region. Shoppers across the Middle East have long asked for Primark, and we are thrilled to be in discussions to bring their exceptional in-store experience to the GCC.”

Primark, which started in Dublin, is famed for its diverse range of clothing, home goods, and beauty products, along with licensed collaborations and in-store experiences. Whether you’re after essential wardrobe staples or the latest fashion trends, Primark usually delivers all of this at affordable prices, making it a favorite for shoppers of all ages.

As talks progress, fashion enthusiasts in the Middle East can anticipate a unique shopping experience, with the possibility of Primark's exciting brand collaborations and much-loved collections hitting local stores soon.

While specific launch dates and locations have yet to be confirmed, one thing is certain: Primark's arrival in the GCC is set to shake up the region’s retail scene.

Stay tuned for more updates as this exciting partnership unfolds, bringing one of Europe’s most beloved fashion retailers closer to home.